Women´s Coats & Jackets at Massimo Dutti online. Enter now and view o...
Women´s Coats & Jackets at Massimo Dutti online. Enter now and view our Spring Summer 2019 Coats & Jackets collection.
The other day, someone followed me on Instagram—it was a fan site. For a jacket. Made by an internet retailer called Ain’t Nobody Cool, it reads INSECURITY across the back in big block letters (like SECURITY—get it?) I was pretty sure it was a Vetements parody—after all, the so-buzzy-it’s-deafening brand has a T-shirt in its Spring 2016 collection with the same slogan splashed across the front (retail price: $330, sold out; resale price: $400). A quick Google search, however, revealed that the $42 nylon jacket predated Vetements’s version by at least a year—and was, in fact, something of a Tumblr meme already—which I guess shouldn’t have come as a surprise, considering the fashion collective’s penchant for taking “inspiration” from such diverse sources as “Titanic” posters and DHL uniforms. But it did get me thinking: Does it even matter anymore what came first? Today, you can buy a parody T-shirt inspired by Justin Bieber’s sold-out Purpose Tour merchandise (which in turn was inspired by streetwear labels such as Fear of God, Off-White, and Vetements), a $59 raincoat reading Vetememes (which even got the seal of approval from the Vetements camp), and a T-shirt featuring a photo of an androgynous model wearing Vetements’s $920 Snoop Dogg T-shirt (which in turn looks identical to the one the rapper sold on his 1993 tour). Confused? Here’s a visual: Last year, pastel pink 1-800-HOTLINEBLING parodies flourished—see 1-800-SUICIDE baseball caps and 1-800-I-DON’T-CARE hoodies—but with the fervor over Bieber’s and Kanye West’s merch, pop-culturally aware riffs by fledgling online boutiques such as Urban Sophistication and enterprising Etsy sellers have hit a fever pitch.
Big shoulders, extra-long sleeves and a cinched waist: the look that took over the streets at Fashion Week this season. Take a lesson in style from these looks spotted by Sandra Semburg in New York, London, Milan and Paris.