Spring is in full swing, and with it the whole idea of spring cleaning is top of mind. We’ve been talking around the Camp Creative lunch table about the bestselling book, “The Life Changing Art of Tidying Up” from Marie Kondo. Her promise of “…living a clutter-free life forever more” is pretty appealing so some of us are trying her methods, to varying degrees of success. For example, I love the idea of getting rid of clothes that no longer fit but still find the blissful state of knick-knack-free nirvana a little elusive. Regardless, this whole idea of decluttering got me to thinking; us marketers probably have plenty of clutter we can purge. Best practices that we should follow get lost in the shuffle of our everyday hustle and bustle. And in the process our tidy marketing efforts are less efficient — and productive — than they could be. So I’ve put together this list of 18 spring cleaning tips for marketers. Now that the craziness of conferences like SXSW has subsided, its time to do some spring cleaning! Now, we work with a whole range of companies, from 2-person startups to Fortune 100 companies. So, some of these marketing optimization tips may not apply, especially if you’re in a larger organization with a more focused set of responsibilities. Duplicate entries can cause a whole ton of problems with CRM software. Whether it’s a lazy sales team entering data or improperly configured lead capture forms, there are many ways for duplicate records to creep into your CRM. If you’ve never run a dedupe, or if its been awhile since your last one, do yourself a favor and run an audit on your database for duplicate records. You may be surprised at what you find! There are a lot of vendors that provide dedupe software for just about every CRM out there. If you can’t find the budget for an ongoing license, see if you can run an initial dedupe with a free trial.

2016 trending slate gray and

We’ve been talking about spring wedding colors 2016 which is released by Pantone for weeks, and here’re the color combination ideas for the year round. We’ll see more neutral color palettes in 2016 like winery greens ...


01.01.1970
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