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H&M has released a new David Beckham-fronted advert – a short film by Guy Ritchie that sees the footballer chase after his towel for reasons that have absolutely nothing to do with showing off his thighs. Beckham is seen passing a lunchbox into a 4×4 at the start of the clip, before it speeds away taking his bath robe with it. When a mischievous bulldog slams the front door on him, chasing after the car in his boxers proves Beckham’s only recourse. As luck would have it, a bush also snags his vest along the way, leaving him near-naked and rippling in the sun.